Why would I want to consider a Denny’s Fresh Express or AllNighter for my location and venue?

Taking advantage of Denny’s strong brand awareness, the Denny’s Fresh Express and AllNighter concept models are perfect for locations where convenience and portability are critical. This includes colleges, airports, hospitals, transit hubs/service areas, military bases and mall food courts.

What is the difference between Denny’s Fresh Express and Denny’s AllNighter?

• Denny’s Fresh Express is a fast casual concept designed to work in multi-concept/food court locations in such venues as colleges, airports, hospitals, travel plazas and military facilities. The menu offers many of Denny’s favorites, with an emphasis on portable products and speed of service.

• For the college or university operator who wants to offer their students a cool, safe place to hang out, whether during the day, or at late night, the Denny’s AllNighter concept is perfect. The concept and operating model also offers a menu focused on the student demographic and is perfect for a defined space with seating.

• Both concepts are perfect for retrofitting and upgrading existing grill concepts with an opportunity to broaden the day parts offered.

How much square footage and space is required?

• The Denny’s Fresh Express concept can fit into areas as little as 250 sq. ft., assuming a shared back of house environment.

• The Denny’s AllNighter prototype can be modified to a variety of spaces and dimensions.

What kind of support can I expect from Denny’s?

Denny’s commitment to Franchisee/Licensee support includes:

• Assistance in developing space plans and layouts.

• Providing standard prototype plans and specifications, including interior layout and décor, equipment specifications and trade dress & signage that can be adapted to meet local requirements.

• Full management and staff training for new unit opening.

• Ongoing operational and marketing support.

Who do I talk to about a specific space or site I may have in mind?

Greg Powell
GPowell@Dennys.com
864-597-7112


Barry Wells
BWells@Dennys.com
270-792-8040